Community Groups and organizations are learning how to use Social Networking tools but they are also becoming popular with big business organizations. Martin LaMonica, in an article on C/Net News.com, titled "IBM warms to social networking." quotes Michael Rhodin, the general manager of IBM's Lotus division.
"The guiding idea behind the effort is to help people tap into the collective knowledge of their co-workers, in much the way consumer social networking sites like MySpace and Facebook connect people online.
"The real phenomenon of Web 2.0 is the concept of community," Rhodin said. "What if you could create tools that allow you to tap into the collaborative wisdom of a community?"
I believe this is what is beginning to happen with individuals and groups interested in natural resources and environmental ecosystems. The more we can encourage people to learn about this new phenomenon, and the more people are involved, the possibilities for creating better decisions for the future are limitless.
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